Editions de Parfums Frederic Malle x The Bass Museum - Art Basel
In celebration of the launch of Heaven Can Wait and Art Basel Miami Beach, the most important art fair in the Americas, Editions de Parfums Frédéric Malle brought an olfactive counter to The Bass museum for the duration of Miami Art Week and hosted an elegant cocktail reception and seated dinner for an esteemed group of key industry leaders and influencers, introducing them to the new fragrance and forging a meaningful connection with the brand.
Guests were enveloped in the world of Editions de Parfums Frédéric Malle, learned about the art of perfumery, and were treated to personalized olfactive consultations surrounded by state-of-the-art florals imagined by Raul Avila inspired by the new fragrance.
The event welcomed over 60 guests including the Executive Group President of The Estée Lauder Companies, Stephane de La Faverie and the Director of The Bass, Silvia Karman Cubina, as well as a mix of artists, influencers, tastemakers, and patrons of The Bass such as designer, actress and model Barbara Becker, model Ines Rivero, the Director of The Armory Show Nicole Berry, artist Bradley Theodore, designer Olivia Stutz and influencers Farah Vargas, Afro Child, Daniela Martinez and Nicola Bellomo.
