To celebrate the launch of Balmain Beauty at Neiman Marcus Beverly Hills, Creative Director Olivier Rousteing made a personal appearance, marking a major retail moment for the brand in the U.S. market. The in-store activation welcomed customers, LA based influencers, and athletes for an opportunity to engage directly with Olivier during an exclusive afternoon of bottle signings and one-on-one meet and greets.

The event drove significant in store energy and retail performance, generating $35K in sales during the appearance alone. The presence of Olivier, paired with targeted influencer outreach, elevated visibility for Balmain Beauty and reinforced its positioning at the intersection of luxury fashion, culture, and beauty.