To reinforce Tom Ford Beauty as a red carpet essential, a multi-day activation was hosted at Hotel Bel-Air, engaging 64 celebrity makeup artists and 17 beauty KOLs through curated sessions.

From March 6–8, artists joined intimate appointments with Education and PR teams to explore new and core products including Slim Lip Color Shine, Vanilla Sex, and Architecture Soft Matte Blurring Foundation, while selecting key items for their kits.

On March 9, influencers participated in a private session for product discovery, content creation, and brand engagement, receiving gift bags with new launches and Tom Ford Eyewear.

The program generated 8.3M social impressions and $444K EMV, strengthening Tom Ford Beauty’s leadership in professional artistry and luxury beauty ahead of red carpet season.