To strengthen relationships with top celebrity makeup artists and foster connections with emerging talent, Tom Ford Beauty hosted a two-day artist suite experience at Hotel Bel-Air ahead of the 2025 Oscars. The event welcomed 40 makeup artists and their guests, many of whom were rising artists personally invited by their mentors.

Prior to the event, artists received exclusive invitations encouraging them to bring a mentee or junior artist. Across both days, guests attended personalized one-on-one appointments with the Tom Ford Beauty team, where they explored hero products and new launches, and restocked their kits with essentials just in time for awards season.

The activation deepened professional relationships while reinforcing Tom Ford Beauty’s position as a trusted partner for red carpet artistry and luxury beauty.