To spark excitement around the launch of Bois Pacifique and build brand equity, Tom Ford Beauty hosted a two-day immersive experience in Big Sur, the iconic location where the campaign was shot. The program welcomed five top influencers and one press guest for a curated itinerary designed to deepen connection to the fragrance and the brand.

The experience began with sunset cocktails and a welcome dinner in a private home at Post Ranch Inn. The following day, guests participated in an exclusive fragrance masterclass held in the private residence featured in the campaign. The day continued with an al fresco lunch and a grounding meditation among the redwood trees before concluding with an intimate farewell dinner.

The activation generated 2.9M social impressions and $143Kin EMV, successfully reinforcing the brand’s luxury positioning and introducing Bois Pacifique through a highly immersive, story-driven experience.