To celebrate the launch of Myrrhe Mystère, Tom Ford Beauty hosted an immersive wellness experience at the exclusive Aman Spa in New York City. Designed to highlight the sensual depth of the new scent, the activation welcomed 16 top-tier beauty influencers for a day of indulgence and restoration.

Guests experienced a bespoke massage treatment modeled after the Amanzoe signature ritual, thoughtfully infused with elements of the Myrrhe Mystère fragrance to evoke its rich and mysterious character. The experience also included a guided meditation by Deepak Chopra, globally created to enhance mindfulness and deepen the emotional connection to the scent.

Blending beauty, wellness, and luxury, the event offered a multi-sensory introduction to Myrrhe Mystère, reinforcing Tom Ford Beauty’s position as a leader in elevated fragrance storytelling.