To celebrate the launch of Tom Ford’s newest fragrance, Black Lacquer, the brand hosted an intimate dinner at the Richard Taittinger Gallery on New York’s Lower East Side. The evening brought together an influential mix of editors, tastemakers, and friends of the brand for a highly curated experience that reflected the bold, sensual spirit of the scent.

Guests arrived dressed in TOM FORD and were welcomed into an artfully lit gallery space, where the fragrance was unveiled through immersive olfactive storytelling and elevated hospitality.

The event generated strong momentum across earned and social channels, with over $660K in earned media value and 5M social media impressions to date. Feedback from attendees was overwhelmingly positive, with many expressing early admiration for Black Lacquer and gratitude for being part of the exclusive evening.