In April 2023, Tom Ford Beauty hosted an intimate three-day activation at Spring Studios in New York City to introduce the Tom Ford Architecture Collection. Held in Studios 3 and 4, the experience welcomed 26 carefully selected guests, including brand friends, potential partners, and members of the press. Each guest participated in a private appointment that featured a personalized product consultation, one-on-one makeup application, and a custom architectural portrait captured by renowned photographer Michael Avedon. The activation was designed to create a refined, immersive introduction to the collection, highlighting the sculptural elements of the products through both artistry and imagery.