In February 2024, Tom Ford Beauty hosted an exclusive event at Hotel Fouquet’s in Tribeca, New York, designed to strengthen the connection between Tom Ford Fashion and Beauty while spotlighting the signature Vanilla Sex fragrance. The experience brought together 40 guests, including influencers, press, and VICs, for an intimate evening that blended elegance with brand storytelling. The event began with a cocktail reception featuring passed champagne and curated bites, followed by a private theater screening of the Tom Ford Winter 2024 fashion show via livestream. The event generated significant buzz, resulting in 12.1M social media impressions and an estimated media value of $546K, reinforcing the brand’s luxury positioning and cultural relevance during Fashion Week.