March 2023 marked the launch of a high-touch, multi-day activation for Tom Ford Beauty during Oscars weekend, held at the Presidential Suite of Hotel Bel-Air in Los Angeles. The event welcomed over 50 celebrity makeup artists, 15 influencers, VIP customers from Sephora, Neiman Marcus, and Nordstrom, along with members of the CosBar leadership team. Designed to position the Tom Ford Architecture and Cherry collections as red carpet essentials, the experience featured personalized one-on-one appointments that combined product education with curated product selection. Guests enjoyed a luxurious setting complete with light bites, beverages, and exclusive sunglass gifting, creating an immersive and elevated brand moment that aligned seamlessly with the Tom Ford aesthetic.