To celebrate the launch of Eau d’Ombre Leather, Tom Ford Beauty invited five key opinion leaders and four members of the press to an exclusive evening with Leon Bridges, the artist behind the campaign’s music.

In advance of the concert, KOLs attended a styling appointment with Tom Ford Fashion, selecting custom looks for the night. On the evening of the event, guests were chauffeured in luxury SUVs, where they were welcomed with a Tom Ford gift bag featuring the Eau d’Ombre Leather fragrance and a curated playlist inspired by the campaign.

At the venue, guests enjoyed a private meet-and-greet with Leon Bridges, followed by a photo session with photographer Matt Weinberger, and VIP access to the concert experience.

This activation successfully fused fragrance, music, and culture, elevating Eau d’Ombre Leather through an intimate, artist-led moment that resonated with both press and cultural tastemakers.