In February 2024, Tom Ford Beauty hosted an exclusive influencer experience in Milan to coincide with the brand’s Winter 2024 fashion show. Designed to spotlight the Vanilla Sex fragrance and reinforce the synergy between Tom Ford Fashion and Beauty, the activation engaged five key influencers through a luxury-driven, multi-day itinerary. The experience began with a private fitting suite and welcome dinner the evening before the show. On show day, guests received professional glam before being chauffeured to the runway presentation and after-party. The program generated 36.8M social media impressions and $1.88M in earned media value, successfully leveraging Tom Ford’s fashion equity to drive meaningful impact for beauty.